Mala Pearson

Global Advertising Effectiveness & Marketing Insights Manager at Ford Motor Company

Speaker

Mala Pearson leads Global Ad Effectiveness Insights at Ford Motor Company, where she is responsible for measuring the effectiveness of the company's creative campaigns to ensure alignment with business objectives. The research she leads is leveraged to optimize the impact of advertising campaigns across numerous media channels. With over 25 years at Ford, Mala has held numerous roles, ranging from manufacturing to marketing.