Mashu Sainz

VP Consumer, Shopper Insights & Brand Analytics at Newell Brands

Speaker

Mashu Sainz, is an insights and analytics executive withover three decades of experience delivering high-impact consumer, shopper,customer and market intelligence across the CPG and B2B sectors.

Currently serving as Vice President of Consumer/ShopperInsights and Brand Analytics at Newell Brands, she leads global insightstrategies across diverse business units, championing data-drivendecision-making and best-in-class research practices.

Prior to Newell, Mashu held senior leadership roles at TheCoca-Cola Company, WestRock, Serta Simmons Bedding and others, where shespearheaded functions spanning strategic forecasting, customer care,segmentation, trend analysis, and large-scale analytics operations. Herexpertise includes navigating complex global markets, building businessintelligence solutions, and driving organizational transformation throughcentralized insights frameworks.