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TMRE: The Market Research Event
October 5-7, 2026
The Colorado Convention CenterDenver

Oscar Yuan
Chief Strategy & Growth Officer at Material
Speaker

Profile

Oscar Yuan is a seasoned insights and strategy executive with more than 20 years of experience leading both agencies and marketing organizations. In his most recent role, Yuan served as CEO and president of Ipsos Strategy3, the company’s marketing, brand and innovation consultancy business, which he developed and grew into a leading global consulting organization with offices in 21 markets. Prior to Strategy3, Oscar was a founding partner and head of brand at Kantar Vermeer, where he led client engagements in the travel, financial services, technology and CPG industries.

Oscar has an MBA from Harvard Business School, an economics degree from Stanford University and is a frequently requested speaker on brand building. Oscar grew up in Los Angeles, has worked and lived in Europe and now resides in New York. He speaks Chinese and French, and enough Spanish to order something delicious in Puerto Vallarta.

Agenda Sessions

  • Moderated Q&A

    9:20am
  • PANEL: Illuminating the Next Era of Insights

    11:35am