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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas
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Sapna Mistry
Global Head of Customer Insights-B2B at HP
Speaker

Profile

Sapna Mistry is the director of insights for HP’s Commercial Computing Division – leading end-to-end research from strategy to product development to go-to-market. Sapna has over 17 years of experience in insights and analytics, formerly leading insights across brands such as Aveeno, Band-Aid, Johnson’s Baby and Tylenol – across the former Johnson & Johnson portfolio.

Agenda Sessions

  • PANEL: Leveraging AI Personas for Deeper Insights

    , 2:00pm
    View Session

At this event

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Eli Moore
Senior Director, Consumer and Brand Analytics
The Coca-Cola Company

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