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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Sapna Mistry
Director of Insights at HP


Strategic Advisor driving business growth underpinned by Insights & Analytics, for over 17 years. Worked on many brands across Johnson & Johnson Consumer, and now in tech at HP, Inc.

Agenda Sessions

  • Redefining the Meaning of Brand Equity: From the Metrics to Financial Attribution & Valuation of the HP Brand