This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

TMRE
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Sapna Mistry
Director of Insights at HP

Profile

Strategic Advisor driving business growth underpinned by Insights & Analytics, for over 17 years. Worked on many brands across Johnson & Johnson Consumer, and now in tech at HP, Inc.

Agenda Sessions

  • Redefining the Meaning of Brand Equity: From the Metrics to Financial Attribution & Valuation of the HP Brand

    9:30am