Takeshi Tawarada

Research and Insights Lead at Snapchat

Speaker

Takeshi Tawarada is a Research & Insights Lead at Snap Inc., where he leads studies at the intersection of augmented reality, attention, and generative AI. With a B.S. in biopsychology, cognition, and neuroscience from the University of Michigan, he brings a human-centric, behavioral science lens to advertising research.

Takeshi’s experience spans both the platform and agency sides of the industry, giving him a unique perspective on the creative and measurement challenges facing modern marketers. His work blends analytics, neuroscience, and storytelling to uncover how emerging technologies shape the way consumers feel, focus, and engage.