Tracy Kwan

VP, Insights & Measurement at NBCUniversal

Speaker

Seasoned media professional focused on uncovering and transforming consumer, media, and market research data and trends into actionable insights and strategy to impact business outcomes. Leads with consultative and data-driven approach to inform and guide brand and agency clients in understanding and navigating the ever-changing media and advertising landscape to reach, target, and connect with consumers throughout their purchase journey. Currently VP of Ad Sales Insights & Measurement, Streaming & Data Products at NBCUniversal. Previously held positions at Turner Broadcasting, Fox Corp, Home Team Sports, and Playfly Sports.