Vikki Cathey

Sr. Strategic Insights Manager at Bel Brands USA

Speaker

Vikki Cathey is responsible for leading Global and Local Strategy and Consumer insights at Bel Brands, maker of America’s favorite cheeses, including Babybel, The Laughing Cow, Boursin, and more. In her role, she is responsible for driving growth across Bel Brands’ portfolio through collaboration, deep listening, uncovering rich human-truths, masterful storytelling while exhibiting courageous leadership anchored by a ‘we can do this mindset.’ With over 20 years of Consumer Insights Knowledge, including extensive CPG experience at Bel, Kraft, and Nestle, Vikki consistently demonstrates how to foster deeper consumer connections that have driven significant business growth.