Whitney KalscheurStaff Market Research Manager at IntuitSpeaker
Profile
Staff Market Research Manager, IntuitCombining 10+ years in market research and another 10+ in brand, Whitney excels at bridging the gap between customer insights and business objectives. She fosters strong research partnerships and champions customer-centric development, resulting in targeted strategies and a more engaging tax experience. With extreme ownership and velocity, she has been instrumental in developing segment-focused strategies and fostering innovation within the online tax category. Whitney remains excited about the future of research and how she can bring those innovations to the table to evolve the finance category with her internal stakeholders.
Agenda Sessions
Fueling Innovation with a Customer-Centric Approach: How Consumer Needs Drove TurboTax to Innovate and Launch the "Do It With Me" Tax Prep Solution*
, 2:30pmView Session