Lucid is a research technology (ResTech) platform that delivers programmatic access to first-party survey data. This data can be used to build business strategies, measure the impact of digital advertising, publish research, and more. With available respondents in more than 100 countries, Lucid makes it possible for anyone, in any industry, to survey online audiences to get the answers they need – fast. Lucid’s programmatic technology directly connects researchers with online communities of survey participants. In our Marketplace, projects are awarded via a reverse-auction bidding process. That means buyers (researchers) send survey opportunities, and suppliers match their respondents with these surveys.