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Ypulse is the leading authority on Gen Z and Millennials: tweens, teens, and young adults. We capture and analyze market trends as well as continually assess more than 300 youth brands weekly in order to provide a steady stream of syndicated research insight that is backed up by over 100,000 interviews conducted annually.

Leveraging our proprietary research panel of those aged 13-36, we publish daily, weekly and quarterly articles, toplines and trend reports, enabling brands to stay up to speed on youth marketing tactics and strategies. 

Our continuous brand tracker, Ybrands, measures the opinions of young consumers on more than 300 brands within 5 industry verticals and across a comprehensive set of diagnostic measures that reflect how young consumers really make decisions. 

Finally, we offer a full suite of custom research capabilities that help solve the unique challenges faced by our clients, powered by a brilliant and passionate research team.

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