MFour is the original pioneer of all-mobile market research, providing major brands and other clients with the tools and methodology to understand consumer behavior and attitudes in the Smartphone Era. Its advanced, mobile-app research capabilities and 2-million-member, first-party U.S. panel combine to deliver data and insights decision-makers need to overcome challenges, seize opportunities, and achieve business success. The technology MFour creates and the consumer-research services and consultation it provides embody an organizational culture and company philosophy focused on Quality, Consistency and Innovation.