MSW Research is an independent market research and the company that invented Brand Preference. MSW was established in 1968, is trusted by leading brands and is still innovating after 50+ years.
We’re a full-service marketing research agency with our core competencies in foundational strategy work, creative development and quantification, modeling and forecasting, through performance and brand health tracking.
By applying our patented Customer Commitment Brand Preference™ measure and Predictive Brand Growth Framework™, with a range of evidenced based, independently sales validated, neurocognitive and cutting-edge AI solutions, we identify the attitudes and behaviors that drive brand growth.
MSW is always innovating and finding new ways to help our clients grow their brands.
MSW’s most recent innovation is a game changer that resets all your expectations for advertising research. Harnessing the power of AI and trained on proprietary datasets; 50+ years of data, 250,000+ pieces of creative, 75,000,000+ individual surveys, and billions of data points, to enable fast, affordable and more scalable decision-making so you can inform and empower creative partners to produce more effective advertising – consistently, across media, and with speed.