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November 15-17, 2021
Omni NashvilleNashville, TN

Olson Zaltman


Olson Zaltman inspires clients to think differently about their consumers. Founded by Dr. Jerry Olson from Penn State and Dr. Gerald Zaltman from Harvard Business School, we use the Zaltman Metaphor Elicitation Technique (ZMET) and other tools to unearth what consumers don’t know they know – the unconscious thinking that motivates their beliefs and behaviors.

Find us at the event