Relative Insight is a comparative text analytics software that helps organizations generate actionable insights from text data - using technology originally developed for law enforcement.

Relative’s platform combines AI-powered natural language processing with advanced comparative linguistics to analyze any source of text data and drive enhanced contextual understandings of target audiences, competitors and trends.

By comparing any amount of qualitative data, Relative Insight reveals differences and similarities in how people and brands speak, and this incredible methodology enables users to glean unique insights in a fast and scalable way.