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The New Strategic Insights Playbook
8 Episodes Covering the Topics that Matter Most:
What do your consumers expect from brands in a post-COVID world and what are the emotional triggers that can build trust?
Brand Insights 2021: The New Playbook - A conversation with insights leaders
Over the last year, brands have had to continuously re-evaluate their role as the pandemic make its way across the world. The flight of trust continues rise even as a glimpse of normalcy is seen on the horizon. The big question is what do consumers expect from brands in the post-pandemic world over the next year? How have consumer expectations changed and what can brands do re-align authenticity with the times?
Priti Mehra, Head of Brand Insights & Reputation, Google
Shelly McArdle, Head of Consumer Insights, Wayfair
Dan Sarmiento, Head of Consumer Insights, Bauer Hockey