Ahead of TMRE 2023: Speaker Interview Series
For more than 20-years, TMRE: The Market Research Event has convened leading consumer insights experts from around the world for three full days of knowledge sharing, networking and trendspotting, in a relaxed, professional atmosphere. All Things Insights' Seth Adler sat down with #TMRE23 speakers for a glimpse of what's in store onsite this fall in Denver.
Staying Focused on The Future of Insights
The Clorox Company's Oksana Sobol joins us for a virtual chat that previews her upcoming session at TMRE 2023: The Future of Insights: Agile, Faster and Consumer-Obsessed, sharing how change in a time of disruption is prompting more sophisticated research.
Putting Panels Into New Perspectives
Eric Chang, a 20-year consumer insights veteran and director of market research at Prudential, spends a few moments with us examining the use of panels to make new observations and generate new ideas.
Connecting with Consumers
Julie Di Gregorio, head of insights at the Active Group and Corey Baumgardner, head of market intelligence at Wolverine Worldwide discuss taking a broad view of insights.
Leveraging Insights to Influence Decision Making
Join Applebee's Neighborhood Grill's Jill Marchick’s as she share how her experiences with some of the most recognized and influential companies in foodservice and packaged goods have helped her to understand how insights can impact leadership, especially when a comprehensive understanding helps hone the message so it's delivered to the best effect. In Marchick’s role at Applebee’s, experience has prepared her to bring insights to bear directly at the top of the organization.
Influencing Social Change
Learn from Eastman's Head of Global Market Research & Customer Insights, Justin Coates, as he discusses the power of insights when focused on social issues. Coates brings his expertise to bear on the global waste crisis in the TMRE session, “Recycling Revolution Leveraging the VoC to Shape the Public Debate on Molecular Recycling.”
Understanding Consumers Creates Market Opportunities
The Coca-Cola Co's Head of Insights- West, Erin Merritt, discusses her upcoming TMRE session, “Coca-Cola Insights: Drivers of Change,” and her passion for developing multi-dimensional, multiple angle strategies that address consumer, market and business trends.