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Agra Middle East
25 - 26 October 2022
Dubai World Trade Center, Dubai, UAEDubai, UAE

NEOM

Profile

NEOM is an accelerator of human progress and a vision of what tomorrow might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for a New Future. It will be a destination and a home for people who dream big and want to be part of forging a new community model – one that combines thriving businesses, exceptional livability, and the reinvention of environmental conservation.

NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, it will attract entrepreneurs, business leaders and companies to come and research, incubate, and commercialize new technologies and ventures in groundbreaking ways.

In this spirit, NEOM Food focuses on tackling the biggest challenge in food security: how to sustainably produce nutrition for a rapidly growing population when arable land is in retreat and when climate change is rendering many traditional agricultural techniques obsolete. We aim to radically change the way we produce, distribute and consume food, using the desert to develop replicable and scalable models of sustainable food production that can feed populations now and in the future.

NEOM is bringing together the world’s brightest minds to innovate and champion new approaches to food production and distribution, meeting the rising consumer demand for nutritious and wholesome food. Putting the environment and consumers first, NEOM Food strives to produce diverse, healthy food that preserves natural resources and minimizes waste. At NEOM, entrepreneurship will charter the course for the new future of food. It will harness innovation to realize its vision of a global community that has food at its heart – one that nourishes both people and planet and guarantees food security for generations to come.