February 24-26, 2026

Marriott Downtown AustinAustin, TX

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February 24-26, 2026

Marriott Downtown AustinAustin, TX

Become a Sponsor
Lead Insights

Sponsor Convenience Retailing University

Building partnerships with the c-store industry's leading retailers

Audience Profile

CRU Attendees are Mid-to-Senior Level Decision-Makers

220 Retailers from 93 Retail Firms

Our attendees represent the key voices that drive industry direction and retail presence

21 retailers from 7 of the top 10 firms

58 retailers from 16 of the top 20 firms

88 retailers from 30 of the top 50 firms

Pie chart visualizing retailer titles from the 2025 Convenience Retailing University.

Why Sponsor?

Convenience Retailing University’s category-focused format fosters the information exchange between category managers, regional executives, and their supplier partners to help build better, smarter convenience stores

What to Expect

One-to-one meetings with YOUR selected retailers

Track-based education for seven categories & Innovation Forums to influence retailers

Several facilitated connection activities: lunches, awards dinner, special events, working tables, and more!

Retailer

More than just an industry event

Convenience Retailing University is more than just an industry event. The energy of the community, the depth of industry insights, and the invaluable networking opportunities make it an essential part of professional development.

Sponsor

Great way to connect with the industry

This event is a great way to connect with the industry and learn more about what is happening around you. It provides an opportunity to connect with current vendors and customers as well as new, potential customers or vendors.

Sponsor

You won't be disappointed

CRU provides the opportunity to engage with anyone that has a passion for the industry. Content was directly connected to the each of our businesses; therefore, you won't be disappointed attending if you plan and put in an effort.

Retailer

Top notch

I am glad to have had the opportunity to attend. Quality of presentations and speakers was top notch!

Retailer

CRU goes above and beyond

CRU is a great event; to not only for new Category Managers, but seasoned veterans as well. From the location to the vendors and speakers, CRU goes above and beyond to provide us with the chance to gather, learn, and plan about new and upcoming things in our industry.

Retailer

A "can't miss" event

I have been attending CRU for years. I feel that it is a "can't miss" event!

Retailer

Valuable experience that I will recommend

CRU was filled with educational content and featured a trade floor where I connected with potential future vendors and some current vendor partners as well. It was a valuable experience that I will recommend to my peers and colleagues.

Retailer

This is one of the best events in Convenience

Another Great Year at CRU! This is one of the best events in Convenience. Large enough to connect with industry experts and supplier partners but not too large where you are not able to meet your objectives. Great event and very well organized.

Retailer

New vendor connections

CRU provides a platform for new vendor connection opportunities and trend insights.

Retailer

Great content

I really enjoyed the conference. There was a lot of great content, informative and fun activities, and a ton of opportunity to network!

Retailer

Meet new people each year

I love coming to CRU every year! I meet new people each year and build my network of vendors and industry leaders.

Retailer

CRU gets better every year

CRU gets better every year. By far, it's the best category specific conference in the industry. Fun, informative and best of all it helps category managers succeed!

Sponsor

Highlight of our yearly conferences

CRU is a fantastic event. The Informa team organizes the event very well, and this is a highlight of our yearly conferences.

Sponsor

CSP is the best!

CSP goes out of their way to make sure we are meeting the right people and is always open to hearing feedback. They do an amazing job of handling the details and making sure we are ready to go....CSP is the best!

Retailer

More than just an industry event

Convenience Retailing University is more than just an industry event. The energy of the community, the depth of industry insights, and the invaluable networking opportunities make it an essential part of professional development.

Sponsor

Great way to connect with the industry

This event is a great way to connect with the industry and learn more about what is happening around you. It provides an opportunity to connect with current vendors and customers as well as new, potential customers or vendors.

Sponsor

You won't be disappointed

CRU provides the opportunity to engage with anyone that has a passion for the industry. Content was directly connected to the each of our businesses; therefore, you won't be disappointed attending if you plan and put in an effort.

Retailer

Top notch

I am glad to have had the opportunity to attend. Quality of presentations and speakers was top notch!

Retailer

CRU goes above and beyond

CRU is a great event; to not only for new Category Managers, but seasoned veterans as well. From the location to the vendors and speakers, CRU goes above and beyond to provide us with the chance to gather, learn, and plan about new and upcoming things in our industry.

Retailer

A "can't miss" event

I have been attending CRU for years. I feel that it is a "can't miss" event!

Retailer

Valuable experience that I will recommend

CRU was filled with educational content and featured a trade floor where I connected with potential future vendors and some current vendor partners as well. It was a valuable experience that I will recommend to my peers and colleagues.

Retailer

This is one of the best events in Convenience

Another Great Year at CRU! This is one of the best events in Convenience. Large enough to connect with industry experts and supplier partners but not too large where you are not able to meet your objectives. Great event and very well organized.

Retailer

New vendor connections

CRU provides a platform for new vendor connection opportunities and trend insights.

Retailer

Great content

I really enjoyed the conference. There was a lot of great content, informative and fun activities, and a ton of opportunity to network!

Retailer

Meet new people each year

I love coming to CRU every year! I meet new people each year and build my network of vendors and industry leaders.

Retailer

CRU gets better every year

CRU gets better every year. By far, it's the best category specific conference in the industry. Fun, informative and best of all it helps category managers succeed!

Sponsor

Highlight of our yearly conferences

CRU is a fantastic event. The Informa team organizes the event very well, and this is a highlight of our yearly conferences.

Sponsor

CSP is the best!

CSP goes out of their way to make sure we are meeting the right people and is always open to hearing feedback. They do an amazing job of handling the details and making sure we are ready to go....CSP is the best!

Retailer

More than just an industry event

Convenience Retailing University is more than just an industry event. The energy of the community, the depth of industry insights, and the invaluable networking opportunities make it an essential part of professional development.

Experience the Impact Firsthand

Special Activations

Stand out at Convenience Retailing University with high-impact sponsorships that position your brand at the forefront of the convenience retail industry. From customized brand experiences to exclusive networking functions, CRU offers unparalleled opportunities to showcase your leadership in the convenience retail space.

Product Integration

Put your product front and center during meals for all attendees

Special Events

Sponsor a special event to get attendees buzzing

Product Gallery

Display your hottest innovation inside the CRU Product Gallery for retailers to sample

Let's Continue the Conversation

Interested in sponsoring? Contact Brandy.Mulcahy@informa.com today!

Richer insights. Actionable leads.

Taking your event strategy to the next level, Lead Insights is your lead ranking, scoring and reporting dashboard. As a sponsor/exhibitor of our events, Lead Insights gives you data-driven insights into all your interactions with delegates. Access your account to find out who's engaging, what they're engaging with, and why it matters.

Prioritize leads, drive meaningful conversations, and maximize ROI like never before.

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