Sponsor Convenience Retailing University
Connect directly with c-store decision-makers
The Industry's Most Influential Category Managers Gather at CRU
Convenience Retailing University brings together category managers, merchandising leaders, and executives from the nation's top convenience retail chains. Our 2026 attendees represent billions in purchasing power and influence merchandising decisions across thousands of stores nationwide.
When you sponsor CRU, you gain direct access to the decision-makers who shape the future of convenience retail.
160 retail professionals. 71 leading chains. Unparalleled access to convenience retail's decision-makers.
10 retailers from 5 of the top 10 c-store chains
41 retailers from 11 of the top 25 chains
62 retailers from 21 of the top 50 chains
88 retailers from 33 of the top 100 chains
Why Sponsor?
Because you need more than booth traffic—you need meaningful connections with decision-makers.
Here's what to expect:
One-to-one meetings with retailers YOU select. We facilitate the introductions and schedule the appointments—you focus on building the relationships.
Category-specific education tracks and Innovation Forums give you multiple platforms to demonstrate thought leadership and influence retailer decision-making.
Facilitated lunches, awards dinners, special events, and working tables mean you're not just collecting business cards—you're having real conversations that lead to real partnerships.
Align Your Brand with Convenience Retail's Most Prestigious Recognition Program
Special Activations
Stand out at Convenience Retailing University with high-impact sponsorships that position your brand at the forefront of the convenience retail industry. From customized brand experiences to exclusive networking functions, CRU offers unparalleled opportunities to showcase your leadership in the convenience retail space.
Product Integration
Put your product front and center during meals for all attendees
Special Events
Sponsor a special event to get attendees buzzing
Product Gallery
Display your hottest innovation inside the CRU Product Gallery for retailers to sample
Don't Just Take Our Word for It
Our partners return to CRU year after year because it delivers the connections, insights, and opportunities that drive real business results.
Retailer
Meet new people each year
I love coming to CRU every year! I meet new people each year and build my network of vendors and industry leaders.
Let's Continue the Conversation
Richer insights. Actionable leads.
Taking your event strategy to the next level, Lead Insights is your lead ranking, scoring and reporting dashboard. As a sponsor/exhibitor of our events, Lead Insights gives you data-driven insights into all your interactions with delegates. Access your account to find out who's engaging, what they're engaging with, and why it matters.
Prioritize leads, drive meaningful conversations, and maximize ROI like never before.
