Farhat Hanif
Research Manager at Euromonitor
Speaker

Profile

Farhat Hanif is the Research Manager at Euromonitor International, based in London. Farhat leads global research projects in payments and lending, driving innovation and thought leadership across the industry with a focus on Europe.
His professional interests include Agentic AI and Gen AI, Financial Cards and Innovation in Payments. He also works on Retailing, Travel and Fashion industries, with a focus on Europe.
He has published reports on payments and lending, including Consumer Lending in the UK, Financial Cards in the UK, Buy Now Pay Later and Card market dynamics. He has also co-authored insights on Fintech, BNPL, Mobile payments and commercial payments, highlighting global trends and strategic imperatives for industry stakeholders.
He has more than 12 years working experience, with 8 years plus in market research, and 3 years plus in finance and 2 years in IT. Notably, he led the innovation cell at Axis Bank focusing for the launch of ETC digital wallets across India. Recently, he has been involved in exploring the impact of AI, Blockchain and Stablecoins in payments and conducting deep research in the fast- evolving payments innovation space. He also works with local experts in Spain, Italy, France, The Netherlands, Greece and Portugal to conduct in-depth research in financial cards and lending.
He holds an MBA from SIU, Certification in Data Science from IIMB, Certification in statistics from HBS Online and Bachelors in Electronics Engineering from VTU (India).

Executive Briefing: From Embedded Finance To Platform Banking – How Can Banks Capture This Huge Opportunity, Create A Robust API Strategy & Defend Against Super Apps & Ecosystem Threats?
11 Feb, 11:30am
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