Vikas Sengar

Experience Strategy Lead, C&I Design at NatWest Group

Speaker

Vikas is currently working as Experience Strategy Lead at NatWest Group where he plays a pivotal role in shaping the future of customer and business experiences. He is responsible for defining, managing, and delivering strategic design projects, leading teams, and driving innovative approaches across the organisation’s Commercial & Institutional (C&I) division. By leveraging design thinking methodologies and human-centered design principles, Vikas ensures that services are intuitive, efficient, and impactful for both businesses and their customers.

Vikas is passionate about human-centred design thinking and champions its adoption across the organisation. He translates customer and market insights into actionable roadmaps and product propositions that improve onboarding, payments, and digital experiences. By managing cross-functional delivery teams and promoting a results-focused, fast-paced culture using Agile methods, Vikas ensures that innovation is not just aspirational but measurable and impactful.

Recognized as a LinkedIn Top Voice in Service Design, Vikas brings thought leadership to topics such as customer-centric innovation, service design strategy, and creating meaningful user experiences. His career includes pivotal roles such as Senior Innovation Manager, Service Designer, and Marketing/Brand Manager at Tata Consultancy Services, where he drove corporate innovation initiatives.

An accomplished speaker and certified service designer, Vikas combines strategic vision with practical insights to inspire audiences and lead teams in designing services that matter. He holds a Master’s in Business Administration and a degree in Electrical Engineering from India.