Ami Iceman Haueter

Chief Research and Digital Experience Officer at MSU Federal Credit Union

Speaker

Ami Iceman serves as the Chief Experience Officer at MSU Federal Credit Union (MSUFCU), a role she has held since 2019. In this executive leadership position, Ami oversees a broad portfolio that includes artificial intelligence, research and insights, knowledge management, digital experience, digital product support, and member technical support. Her strategic direction also extends to the marketing and communications functions across MSUFCU and its five affiliate brands.

With a deep commitment to innovation and member-centric design, Ami leads cross-functional teams in delivering seamless, data-informed experiences that align with the credit union’s mission to provide superior service and value. Her leadership has been instrumental in driving digital transformation and elevating member engagement through thoughtful integration of technology and personalized service.

Ami's work continues to position MSUFCU at the forefront of the financial services industry, ensuring the organization remains responsive to evolving member needs and digital expectations.