Have you ever thought about the effect that a good piece of music can have on your mood? Or how irritating bad music can be? Now apply that to your brand and you'll realise how important it is to get your audio identity just right. We spoke to sonic branding guru and Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, Roscoe Williamson, to get his guide on how to create the right sound for your brand.

Brought to you by Streamly and the Content Marketing Institute, Mind vs Machine is a marketing challenge like you've never seen before! Two expert teams go head-to-head to craft their most creative, innovative, winning content marketing pitch. But there's a twist! While one team relies on the power of human mind, the other has AI as a teammate. Join Cathy McPhillips, Geoffrey Director, and Mark Kats as they compete for a chance to prove whether AI - with a little human help - can outperform human creativity or if the human mind remains the key to innovative marketing of the future!

It's been almost a century since the first radio jingle was aired and sonic branding has come along way since then! One person who knows a lot about the evolution as sound as brand is Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr. He spoke to Streamly about that first radio ad, his part in creating TikTok's memorable sound logo and where he thinks audio branding is heading next.

Finding the right name for your brand is a complex process needing creativity, market research, and strategic thinking. Rebeca Arbona, President & Chief Truth-Teller at BrandTrue, specialises in the art of naming and here shares her four fundamental steps to getting a great brand name.

Ryan Brock, CCO at DemandJump, talks us through how he transformed SEO from a 6-12 month-long guessing game, into a 6-week ROI, with his innovative pillar-based organic content strategy. With the possibilities provided by machine learning, data that is readily available from search engines like Google can be collated into a search behaviour network, allowing marketers to publish content that is specifically tailored to the priorities of Page 1 rankings.

All brands think about how they market themselves visually, but what about how they sound? In this episode of Make it Make Sense, Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, dives into sonic branding. Find out exactly what it is, why audio is important in the today's media landscape and the common pitfalls to look out for.