Day 1 2025 - US/Eastern
Welcome to Media Insights 2025!
Embark on a journey through the dynamic world of media with Ricky Strauss, a 36-year veteran entertainment executive renowned for his leadership in global marketing strategies across major platforms. From his pivotal roles at Apple TV+, Hulu, Disney +, and beyond, Ricky has shaped the landscape of modern storytelling and audience engagement. Join us as he shares insights into his remarkable career—how he constantly reinvented himself, forged deep connections with audiences, and navigated the highs and lows of the industry. Discover first-hand the strategies that drove the success of iconic titles like "Star Wars: The Force Awakens," "Frozen," "The Avengers," and "Finding Dory" and gain exclusive perspectives on where media is headed next.
- Aarti Bhaskaran - Global Head of Ad Research & Insights, Snap Inc.
- Selena Hsu - Vice President, Marketplace & Portfolio Insights, The Walt Disney Company
- Aarti Bhaskaran - Global Head of Ad Research & Insights, Snap Inc.
- Jon Giegengack - Principal, Hub Entertainment Research
- Tania Missad - Executive Vice President, Research, Strategy and Analysis, Sony Pictures Television
- Suzanne Persechino - Senior Vice President, Revenue Research, A+E Networks
What drives Gen Z to engage and take action in today's digital world? Explore the insights of Taylor Cassidy, a viral content creator celebrated for her captivating storytelling and deep connection with Gen Z audiences. Through her acclaimed series like Fast Black History and Black Girl Magic Minute, Taylor sparks conversations that resonate across TikTok, Instagram, and YouTube. As a correspondent on Nickelodeon’s Nick News and a host on Sirius XM's TikTok Radio Channel, she offers a unique perspective on the motivations behind Gen Z's engagement. Discover Cassidy's strategies for creating content that not only informs but also inspires meaningful dialogue and fosters audience interaction.