Agenda - Middle East Event Show - Seminar Agenda - Day Two

Showing 2 of 2 Streams

Industry Horizons Stage

Events Excellence Stage

11:30 - 12:15

Diversity Drives Growth: The Real Power of DE&I in the UAE Events Industry

Sara Essa - Presenter, Commentator * Voice Over, Sara Essa

12:30 - 13:15

Mental Health in the Events Industry – A Serious Priority or an Afterthought?

Priya Patel - Head of Communications, Coca-Cola Arena
Rhiannon Downie Hurst - Founder / Editor in Chief, Bride Club ME
Sharon Philip - Social Media Creative Strategist, xNDigitize
Claire Derrick - Founding Director & Principal, The Event Academy

13:30 - 14:15

Game Changers - Powering Homegrown Sports to Global Heights

Ellie Fleming - Head of Sport Development, Coca-Cola Arena
Teodora Gokhale - Director of Commercial and Marketing, Dubai Basketball

14:20 - 15:05

Growth, Accessibility, and Results: Saudi Arabia’s Event Industry as a Regional Game Changer

Azza Hegazi - Head of Global Experiences - MENA, Snap Inc. MENA
Willean Master - Supply Chain Director, Electra
Shelley Frost - Director, The Fridge
Ahmad Abu Gheith - CEO, Black Orange

15:15 - 15:45

Next-Gen Events – Exploring the Rise of Pop-ups and Immersive Experiences

Maria Tkachenko - Founder and Creative Director, Artnovi

15:55 - 16:40

Green Visions for a Greener Future: Sustainable Events in the Middle East

Benoit Honnart - CEO, Electra
Nazy Saif - Founder & Chief Quaint Officer, Quite Quaint
Declan Fahy - Senior Creative Director, DXB LIVE
Arouge Agha - Sustainability Manager, Ethara

16:45 - 17:15

MYTH BUSTERS – What It’s Really Like to Be a Host or Promoter

Nadim Jamal - Managing Director & Co-Founder, Eventlab

17:30 - 18:15

Voices of Leadership – How Global Exhibitions Are Transforming the Middle East Landscape

JX Paulin - Director of Development & Client Services, Electra

11:30 - 12:15

Designing Memorable Entertainment –Curating Experiences That Align with Your Event’s Vision

Dan Harris - Associate Director, Venue Services, DXB Live
Valentina Ruffoni - Founder, The PIE Network
Gauri Chadha - Co-Founder & Creative Director, The Big Night
Jillian Park - Head of Premium Live, Coca-Cola Arena
Howard Lloyd - Creative Director, WhiteSpace

12:30 - 13:15

The Power of Collaboration

Jimi Elgohary - Executive Producer & Co-Founder, Mistika
Nadja Issa - Founder & Artistic Director, Art of Entertainment
Laura White - Business Development Director, Pop Up Global
Tyler Davis Smith - CEO, Energie Entertainment

13:30 - 14:15

Presence Over Persuasion: Winning the Room

Lili Khanbashi - Founder & CEO, Unicorn Jack

14:20 - 15:05

Building High-Performance Event Teams - Recruiting, Training, and Leading for Success

Jean Oosthuizen - General Manager, The Hanging House
Nizzar Melki - Head of Talent Acquisition, JAM Event Services - JAM People
Zaid Fredericks - People & Culture Manager, LINKVIVA

15:15 - 15:45

The Intersection of Culture and Modernity in Event Design

Yvonne Hoffzimmer - Chief Operating Officer, Designlab Experience (DLE)

15:55 - 16:40

The Billion Dollar Blueprint That Created An Entertainment Empire - How Dubai Became The City On Everyone’s Bucket List

Shelley Frost - Director, The Fridge

16:45 - 17:15

Boosting Event Visibility -Leveraging Influencers and Ambassadors for Impact

Mohamed Nagia - Founder, The Mayor Marketing Agency

17:30 - 18:15

Crafting Compelling Narratives - Using Content Marketing to Engage and Excite Event Audiences

Ayah AlRashdan - Marketing Director, LINKVIVA

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Middle East Event Show - Seminar Agenda - Day TwoWednesday, 18 June 2025 - GT (Gulf Time, GMT+04:00)

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