Agenda - Middle East Event Show - Seminar Agenda - Day Two

Showing 2 of 2 Streams

Industry Horizons Stage

Events Excellence Stage

11:30 - 12:15Panel Discussion

Designing Memorable Entertainment –Curating Experiences That Align with Your Event’s Vision

Dan Harris - Associate Director, Venue Services, DXB Live
Valentina Ruffoni - Founder, The PIE Network
Gauri Chadha - Co-Founder & Creative Director, The Big Night
Jillian Park - Head of Premium Live, Coca-Cola Arena
Shelley Frost - Founder & Director, The Fridge
Olya Nikolaeva - General Producer, Sila Sveta

12:30 - 13:15Panel Discussion

Mental Health in the Events Industry – A Serious Priority or an Afterthought?

Priya Patel - Head of Communications, Coca-Cola Arena
Rhiannon Downie Hurst - Founder / Editor in Chief, Bride Club ME
Sharon Philip - Social Media Creative Strategist, xNDigitize
Claire Derrick - Founding Director & Principal, The Event Academy
Shenin Hamid - Founder & CEO, Inspire Events & Activations FZ LLC
Michail Panagiotakis - Executive Director Events, Viola Communications

13:30 - 14:15Panel Discussion

Game Changers - Powering Homegrown Sports to Global Heights

Rachel Lewis - Senior PR & Communications Specialist, Coca-Cola Arena
Eleanor Fleming - Head of Sport Development, Coca-Cola Arena
Teodora Gokhale - Director of Commercial and Marketing, Dubai Basketball
Jerome Mazet - General Manager, Professional Fighters League MENA
Kash Shaikh - Chairman, CEO and Co-Founder, Baseball United

14:20 - 15:05Panel Discussion

Growth, Accessibility, and Results: Saudi Arabia’s Event Industry as a Regional Game Changer

Azza Hegazi - Head of Global Experiences - MENA, Snap Inc. MENA
Willean Master - Chief Operating Officer, Electra
Shelley Frost - Director, The Fridge
Ahmad Abu Gheith - CEO, Black Orange
Tyler Stellman - F&B, Retail, and Partnerships Director, MDLBEAST

15:15 - 15:45Keynote

Next-Gen Events – Exploring the Rise of Pop-ups and Immersive Experiences

Maria Tkachenko - Founder and Creative Director, Artnovi

15:55 - 16:40Panel Discussion

Green Visions for a Greener Future: Sustainable Events in the Middle East

Karl Clark - CEO & Founder, Taylex Group
Benoit Honnart - CEO, Electra
Nazy Saif - Founder & Chief Quaint Officer, Quite Quaint
Declan Fahy - Senior Creative Director, DXB LIVE
Arouge Agha - Sustainability Manager, Ethara
Katia Martin - ESG Lead, Aggreko Middle East

16:45 - 17:15Panel Discussion

MYTH BUSTERS – What It’s Really Like to Be a Host or Promoter

Nadim Jamal - Managing Director & Co-Founder, Eventlab
Daria Gvardian - Host, Eventlab
Angella Mugisha - Host, Eventlab
Abdulla Hachem - Host, Eventlab
Abdulkader Habra - Host, Eventlab

17:30 - 18:15Keynote

Voices of Leadership – How Global Exhibitions Are Transforming the Middle East Landscape

Natalie Crampton - Director, TEC Events Management
JX Paulin - Director of Development & Client Services, Electra
Nadine Farrag - General Manager, weddingsonline
Peter Boyack - Commercial Director, Event Lab
Bhakti Majumdar - Director of Sales, Rayqube

18:30 - 19:00Keynote

When Technology Disappears In Favor of Emotion

Shon Mogharabi - Director of Creative Strategy, Bureau Béatrice

11:30 - 12:15Keynote

Cultural Superhighways: Unlocking GCC’s $20 Billion Creative Economy

Aiala Hernando - Head of Arts & Culture, Electra

12:30 - 13:15Workshop

The Power of Collaboration

Jimi Elgohary - Executive Producer & Co-Founder, Mistika
Nadja Issa - Founder & Artistic Director, Art of Entertainment
Laura White - Business Development Director, Pop Up Global

13:30 - 14:15Keynote

Presence Over Persuasion: Winning the Room

Lili Khanbashi - Founder & CEO, Unicorn Jack

14:20 - 15:05Panel Discussion

Building High-Performance Event Teams - Recruiting, Training, and Leading for Success

Alex Collins - EMEA & North America Sales Manager, One World Rental
Lili Khanbashi - Founder & CEO, Unicorn Jack
Jean Oosthuizen - General Manager, The Hanging House
Nizzar Melki - Head of Talent Acquisition, JAM Event Services - JAM People
Zaid Fredericks - People & Culture Manager, LINKVIVA
Nadim Jamal - Managing Director & Co-Founder, Eventlab

15:15 - 15:45Keynote

The Intersection of Culture and Modernity in Event Design

Yvonne Hoffzimmer - Chief Operating Officer, Designlab Experience (DLE)

15:55 - 16:40Fireside Chat

The Billion Dollar Blueprint That Created An Entertainment Empire - How Dubai Became The City On Everyone’s Bucket List

Shelley Frost - Director, The Fridge
Suhaila Saqer Ghubash - VP for Festival Planning and Operations, Dubai Economy and Tourism

16:45 - 17:15Keynote

Boosting Event Visibility -Leveraging Influencers and Ambassadors for Impact

Mohamed Nagia - Founder, The Mayor Marketing Agency

17:30 - 18:15Keynote

Crafting Compelling Narratives - Using Content Marketing to Engage and Excite Event Audiences

Ayah AlRashdan - Marketing Director, LINKVIVA

18:30 - 19:00Keynote

Crafting A Legacy Brand That Stands The Test Of Time!

Sophie Celikoz - Co-Founder & Artistic Director, Dance It Out Dubai

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Middle East Event Show - Seminar Agenda - Day TwoWednesday, 18 June 2025 - GT (Gulf Time, GMT+04:00)

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