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Middle East Event Show

Exhibition & Seminars: 17 & 18 June 2025
Sheikh Maktoum Hall, DWTC, Dubai
Awards: 19 June 2025
Madinat Arena, Madinat Jumeirah, Dubai

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EXPERT-LED FREE SEMINARS

The 2023 event featured two seminar stages with 40+ top speakers. Attendees experienced inspiring keynotes, fireside chats, panels, and workshops that left them motivated and empowered. It was a game-changer that visitors didn't want to miss!

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TRENDING TOPICS. PRACTICAL TAKEAWAYS.

Step into the pulsating heart of MICE & Live Events where industry giants converge under one roof for an electrifying two-day spectacle. Brace yourself for a whirlwind of innovation, as attendees immerse themselves in cutting-edge trends, mind-blowing insights, and awe-inspiring success stories. Get ready to embark on an exhilarating journey unlike any other!


EXPERT-LED FREE SEMINARS. WHERE CREATIVITY, PASSION & TECH COLLIDE.

Check out the trending topics that we dived into at this year's show! The free seminar programme focussed on the key themes below.

Event technology, hardware, software, metaverse, augmented reality

MICE Transformation

Engagement, Activities, Activations, Technology, Experiences, Events, Exhibitions, Conferences

Teching Up

Leadership, Corporate Culture, Company Culture, Organisational Culture, Training, Mentoring, Learning

Building on the Metaverse

Sustainability, ESG, Environmental, SDGs, Wellbeing

Telling HERStory

Recruitment, Talent, Hiring, Skills

Sustainability & Environment Responsibility

Optimizing Mega Venues