Najah Abu Dhabi: 19 - 21 October 2025 | Halls 2 & 3, ADNEC
Najah Doha: 15 - 17 November 2025 | Hall 9, QNCC
Najah Dubai: 25 - 27 October 2026 | DWTC
Actionable Leads. Richer Insights.
Lead Insights is our inhouse lead management, scoring, rating and tracking platform that provides data-driven insights into who is engaging with you and how - designed for universities, colleges, and exhibitors at Najah Expo 2025 to generate student leads, measure engagement, and prove ROI.
Lead Insights monitors every interaction delegates have with you and stores it all in one place. From in-app activity and badge scans, to content engagement and session participation, Lead Insights collates every touchpoint to give you all the necessary information to maximise your success and ROI at Najah Expo 2025 in Dubai, Abu Dhabi, and Doha — MENA’s Largest Higher Education Fair.
Every interaction matters, and Lead Insights captures it all.
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Leads delivered each year
Interactions tracked each year
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Events to adopt Lead Insights in 2025
Know who to target, with which messaging, at what time.
Track exactly how, when, and where leads are engaging with you throughout the entire event cycle. From unexpected touchpoints to key moments of interaction, Lead Insights uncovers valuable engagement data that could lead you to your next big customer.
Don’t leave potential deals to chance — Lead Insights helps universities and education providers spot new opportunities, optimise outreach, and move closer to confirmed student applications.
The Why
Simply put, Lead Insights was built by you and for you.
From collating feedback across the industry, Lead Insights is a comprehensive solution that will not only enhance your experience at our events, but will help you structure, strategize and succeed at Najah Expo 2025. With thousands of students, parents, and school counsellors attending each year, Lead Insights gives you the competitive edge to understand, connect with, and convert the right prospects into enrolments.
The How
Lead Insights works in near real-time to help provide the most accurate, up-to-date information about your campaign. It integrates with our event technology to catch every interaction, and then ranks both leads and accounts based on their engagement so you can prioritise your conversations and maximise your time.
All information is enriched with 3rd party data, and with our built-in campaign tracker, you can easily monitor, adjust and evaluate your recruitment strategy to maximise ROI.
The Access
Access is provided before you arrive onsite — giving you time to prioritise outreach and influence your show-floor conversations at Najah Expo.
With one account per client, you can easily add your entire team to the same dashboard, enabling seamless collaboration in segmenting, targeting, and prioritising leads — whether for student recruitment, brand awareness, or thought leadership opportunities.
Look out for access emails from leadinsights@informa.com, but in the meantime, visit our custom Lead Insights website to learn more about its features.