TMRE 2024 Day 3 & AI in Action Summit Day 2 - ET (Eastern Time, GMT-05:00)
- David Boyle - Founder, Audience Strategies
- Oksana Sobol - Vice President of Insights, The Clorox Company
Why do some conversations succeed — while others fail? How does communication work within our brains, our families, our workplaces, and our communities? In this keynote on Charles Duhigg’s new book Supercommunicators: The Power of Conversation and Hidden Language of Connection is about what happens inside our minds when we open our mouths and ears. SUPERCOMMUNICATORS know the importance of recognizing – and then matching – each kind of conversation, and how to hear the complex emotions, subtle negotiations, and deeply held beliefs that color so much of what we say and how we listen.
How do SUPERCOMMUNICATORS do what they do, and what can we learn from them about bridging divides? In this talk, audiences will learn why some people are able to make themselves heard, and to hear others, so clearly. With his spellbinding storytelling that takes us from the writers’ room of The Big Bang Theory to the couches of leading marriage counselors to CIA officers trying to recruit spies, Duhigg shows how to recognize conversations and the tips and skills we need to navigate them more successfully. In the end, Duhigg delivers a simple but powerful lesson: With the right tools, we can connect with anyone.
- Charles Duhigg - New York Times Bestselling Author & Pulitzer Prize-Winning Columnist, The New York Times Magazine
- Charles Duhigg - New York Times Bestselling Author & Pulitzer Prize-Winning Columnist, The New York Times Magazine
- Oksana Sobol - Vice President of Insights, The Clorox Company
- David Boyle - Founder, Audience Strategies
- Oksana Sobol - Vice President of Insights, The Clorox Company
Researchers occupy a distinctive intersection within the business value chain, positioning them uniquely to drive innovation and strategic recalibration amidst ongoing volatility. Leveraging the research community wealth of data analytics, insights, and research, the challenge lies in seamlessly integrating these assets into the broader business strategy. It entails acquiring new business skills and cultivating a forward-thinking mindset that propels the organization toward its goals.
This workshop, through a rich case study approach, will explore some game changing approaches and ideas to unlock a growth mindset to move the business agenda forward.
Key takeaways:
- Review an easy 3 step approach to framing your valuable insights into Business impact.
- Strategies for collaborating across the business value chain.
- The aim is to explore a palette of practical and outcome-oriented ideas so you can craft a tangible and actionable blueprint when you return home.
- Joe Batista - Chief Creatologist, Former Executive Hewlett Packard Enterprise & Dell Technologies
Customer centricity is core to success for organization of all types. Whether your customers are consumers in a retail marketplace or other business, deciding to put their needs at the center of your business strategy is a great plan. And the decision to take that approach should be an easy one – because companies who put their customers first are the companies that succeed. Insights functions play the primary, central role in putting customers at the center for businesses. So, building an Insights function that is high performing and a driver of business success should be a high priority.
This workshop will help you build the foundations for running an Insights function that isn’t just "merely interesting," but is "highly impactful." It will share real examples and cover core skills for Insights leaders. Whether you are starting a career in Insights or building a function for your business, this workshop will be a springboard for your success.
- Elizabeth Oates - Author, More Than Just Interesting
- Yogesh Chavda - Director, Center for Marketing Solutions, University of South Carolina
- Joe Batista - Chief Creatologist, Former Executive Hewlett Packard Enterprise & Dell Technologies
- Elizabeth Oates - Author, More Than Just Interesting
- Jeff Barth - Former Head of Digital Transformation Office & Strategic Program Management Office, Gap
- Jan Dawson - Sr. Director, Research & Insights, Vivint Smart Home
- Daniel Hirst - Senior UX Researcher, Research and Insights, Vivint Smart Home