TMRE 2025 Day 3Thursday, 30 October 2025 - ET (Eastern Time, GMT-05:00)

What's really happening with AI in insights departments across global brands? Beyond the press releases and polished case studies lies a more complex, messy and fascinating reality. In this groundbreaking session, David Boyle reveals what industry leaders will only share when guaranteed anonymity.

Drawing from dozens of confidential conversations with insights executives at the world's most innovative companies, this session presents the unfiltered truth through AI-generated avatars that protect the identities of those brave enough to confess their real experiences, challenges, and breakthroughs.

You'll discover:

• The dramatic economic reality of AI in research that's transforming budgets and timelines
• Where AI is genuinely replacing traditional methodologies—and where it's spectacularly failing
• The organisational resistance patterns preventing successful implementation (and how some leaders are overcoming them)
• Ethical corners being cut and pragmatic solutions to avoid them
• The human skill transformation required to thrive in this new landscape

This isn't just a presentation—it's an ongoing experience. Visit the AI Confession Booth in the exhibition hall to share your own experiences and receive personalised guidance based on patterns emerging across the industry.

Operating under Chatham House Rule: all participating organisations will be acknowledged, but no specific confession will be attributed to any individual or company. Contributing organisations include leaders from CPG, financial services, technology, entertainment, and retail sectors.

Mark’s high-energy, dynamic presentation, Hacking the Rockstar Attitude, can best be described as a Rock show disguised as a keynote. Mark uses three core principles during this kinetic and sensory-driven program – ABC: Attitude * Behavior * Consequences. You can’t always control what happens to you – as evidenced by the global pandemic – but you can control your attitude, which drives your behavior, and your behaviors determine your consequences. You will walk away with a blueprint for how to incorporate Rock & Roll philosophy, techniques, and swagger in order to overcome obstacles, drive performance, and energize their work and personal lives. Are you ready to rock?

Key takeaways:

Increase Individual and Team Performance

Through an invigorating, entertaining, and emotional experience, participants gain an understanding of how to immediately employ fundamental and powerful concepts that will elevate their professional and personal performance beyond what they thought possible.

Manage Uncertainty like a Rockstar

Based on his interviews with world-class performers in all industries, Mark has synthesized the secrets to busting through fear, trepidation, and anxiety associated with any type of performance, presentation, pitch, or communication.

Shift From “Have To” to “Get To”

Participants learn how a shift in attitude and perspective can have a tremendous impact on the outcomes for their work and personal lives.

Are you missing out on 25% of the population in your research? Designing research to be more accessible to participants who have disabilities removes barriers and can enhances the overall experience for all.

Verizon has partnered with other client and agency partners to establish an Accessibility Consortium to work towards closing the gap in making research accessible for all.

Key Takeaways: Verizon will share a case study on building accessibility into upfront planning of research, exploring new inclusive design processes for creating surveys, and evaluating the resulting participant experience.