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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Anne Knight
Vice President, Business Visionary at Smarty Pants
Speaker

Profile

Anne Knight is Vice President, Business Visionary at Smarty Pants, a human insights-powered strategic consultancy. She leads one of the organization’s strategic business units, providing thought leadership and ensuring research excellence to Fortune 500 brands across healthcare, CPG, tech and apparel/footwear. Known as a master consumer storyteller and expert methodologist, Anne is an indispensable partner to many of the world’s smartest brands.

Anne’s business acumen was built guiding qualitative and qualitative research over the past 25 years – from paper-and-pencil surveys as she worked her way through UCLA, to moderating focus groups as a young professional, to now guiding teams of moderators, ethnographers, and data analysts on transformational global initiatives.

Agenda Sessions

  • PANEL: Bridging the Gap: Turning Analytics into Actionable Insights

    1:55pm