Chris Hoel

Director of Research at Brandtrust, Inc.

Speaker

As Director of Research at Brandtrust, I have a passion for understanding human truth and applying it to business and brand challenges. My goal is to create more human-centric strategy, enabling brands to connect with their customers through a mutual relationship of positive change. As a veteran researcher and strategist, I design research that helps tell the consumer’s story from their point of view and uses psychological and behavioral economic principles to help understand the unconscious biases and heuristics they use to make decisions.
I love being a father to my amazing toddler and have a wonderful family I enjoy spending time with. I spend much of my free time reading about ideas, especially around how truth and knowledge are created. I love to travel. I’m a Scotch whisky and classical music enthusiast by choice, and now thanks to my daughter, a Disney enthusiast by brute force.