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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Michelle Raab
Senior Director, Insights & Strategy at WK Kellogg Co
Speaker

Profile

Michelle Raab has over 20 years of experience as an Insights and Strategy Executive, currently leading one of the world’s most iconic and beloved brands. She develops cultures of consumer centricity, influencing senior leadership, partnering with cross-functional departments and ensuring the consumer is at the heart of corporate strategy.

Agenda Sessions

  • Winning Stakeholders through Wizards, Wristbands and AI Wonders: Casting the Magic of Psychographic Segmentation

    11:45am