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TMRE: The Market Research Event
December 3-5, 2024
Loews Sapphire Falls ResortOrlando
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Paula Chona
Senior Principal, Consumer Insights at Discover Financial Services
Speaker

Profile

Paula Chona is Senior Principal, Consumer Insights at Discover Financial Services. She is in charge of uncovering the power and insights of Discover’s new Brand Health Tracker program to provide a strategic framework to improve Discover’s consideration in the marketplace.

Agenda Sessions

  • Using Discover’s Brand Health Tracker to Expand Brand Image and Drive Growth

    , 2:45pm
    View Session

At this event

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Mike Coffel
Manager, CMI
Nestlé

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