Renee Reeves

Consumer Insights and Market Intelligence Manager at KFC U.S.

Speaker

Renee is a seasoned marketing and consumer insights professional with nearly 15 years of experience across a diverse range of industries, including CPG, Media, Hardware Solutions, and QSR. She earned her Masters in Management from Indiana Wesleyan University in 2015, and has since leveraged her unique perspective from both the client and supplier sides of the business to drive brand strategy and growth.

Throughout her career, Renee has worked with notable companies such as Kroger, The Hillman Group, Crossmark, E.W. Scripps, and currently, KFC U.S. Her passion lies in uncovering the "why" behind customer habits and behaviors, transforming these insights into actionable strategies that enhance brand performance and consumer engagement.

With a wealth of experience and a keen analytical mind, Renee continues to make significant contributions to the marketing and consumer insights landscape.