For over 25 years, Hypothesis has combined rigorous research with strategic thinking to help some of the world's most admired brands understand their customers, uncover opportunities, and make better decisions.

In 2024, Hypothesis was acquired by Elixirr, a global challenger consultancy. The acquisition preserves the specialist expertise, creativity and close client relationships that define Hypothesis while strengthening our ability to turn insight into measurable business outcomes. Clients now benefit from seamless access to expertise across strategy, data, technology, AI, transformation, and delivery, connecting deep customer understanding with the capabilities needed to create lasting commercial impact.

We are also developing new offerings for a world where intelligence must be more current, connected and actionable. HyQ Brand Intelligence, our next-generation brand tracking solution, combines survey-based brand measurement with signals from the wider digital ecosystem. Built for the LLM era, it provides a richer, more dynamic view of brand health than traditional tracking alone. At the same time, our living digital deliverables use agentic AI to move insights beyond the final presentation, keeping knowledge accessible, connected and continuously useful so teams can make faster, better-informed decisions with confidence.

Together, Hypothesis and Elixirr are redefining how organizations turn insight into action, combining deep human understanding with AI-enabled capabilities to help clients make better decisions and deliver measurable outcomes.