PwC helps organizations build trust and deliver sustained outcomes through audit, tax, and consulting services. With 370,000+ people in 149 countries, the firm combines deep industry expertise with AI-powered technology products to solve complex business challenges. PwC’s Commercial Technology & Innovation practice develops proprietary AI powered offerings, such as Customer Link, that embed decades of consulting insight into scalable, enterprise-ready SaaS solutions for financial services, insurance, retail, and beyond.