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November 14-16, 2022
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Relative Insight


Relative Insight is a comparative text analytics platform that helps organisations generate actionable insights from text data.

The technology combines AI-powered NLP with advanced comparative linguistics to analyse any source of text data and drive enhanced contextual understandings of target audiences, competitors and trends.

This unique approach reveals what makes data sets - and the audience groups, brands or products they represent, unique and similar.

All analysis in Relative Insight is organised around one or more comparisons. Comparisons can be built across time, audience segments, geographic markets, competitors and almost anything else you can think of.

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