Aiala Hernando

Head of Arts & Culture at Electra

Speaker

With 15+ years of global experience across the US, EU and GCC, Aiala leads some of the Middle East’s most ambitious cultural ventures as Head of Arts & Culture at Electra. She drives strategy, forges cross-sector alliances and leads multidisciplinary teams to unlock the GCC’s multi-billion-dollar creative economy. From the inaugural Abu Dhabi Public Arts Biennial and Noor Riyadh to Art Basel Miami and La Biennale di Venezia, Aiala’s track record makes her a trusted partner to institutions like DCT in Abu Dhabi, the Royal Commission for Riyadh City and Saudi Arabia’s Ministry of Culture. Her strategic insight into the diplomatic mechanics of mega-events positions her as a vital conduit between creativity, commerce and national progress—turning each cultural production into a bridge-builder and an engine of transformation.