Annabel Mathew

Strategic Creative Lead at xNDigitize

Speaker

Annabel is a strategic creative lead with a versatile background in phylosophy, art, social media strategy, and brand storytelling. At xNDigitize Technology, she drives the creative strategy and content direction across formats, from thought-provoking LinkedIn articles and high-conversion proposals to social media content shaped by the latest lifestyle trends. With hands-on experience at major industry trade shows and a portfolio spanning technology, beauty, hospitality, F&B, and lifestyle, she blends a sharp editorial eye with data-driven strategy. Annabel’s strength lies in aligning creative direction with business objectives, helping brands communicate with clarity, consistency, and impact.