Ayah AlRashdan

Marketing Director at LINKVIVA

Speaker

Ayah AlRashdan is a marketing architect known for turning strategy into scale, and brand into business.

With over a decade of experience across government, tech, real estate, wellness, and large-scale events, she has led the growth of regional powerhouses and built marketing systems that drive reach, relevance, and results. From launching high-volume platforms like Liwa Village and Kayan Wellness Festival to relaunching national media like AlRoeya, and delivering for institutions such as Dubai Police, Ministry of Education UAE, World Skills Asia, and Hogarth – Apple, her work bridges creative ambition with commercial precision.

She has scaled marketing teams from the ground up and led full-funnel campaigns across digital, content, media, and brand — all anchored in performance. Her portfolio includes GITEX Impact, Future Urbanism Expo, LEAP, Dar Global, and almentor.net, where she drove high-growth acquisition and brand expansion across MENA.

Ayah builds brands with velocity, staying power, and purpose — the kind that outperform, outlast, and outmaneuver the market.