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Middle East Event Show

Exhibition & Seminars: 17 & 18 June 2025
Sheikh Maktoum Hall, DWTC, Dubai
Awards: 19 June 2025
Madinat Arena, Madinat Jumeirah, Dubai

Jimi Elgohary
Executive Producer & Co-Founder at Mistika
Speaker

Profile

ABOUT JIMI ELGOHARY

With over 18 years of versatile experience encompassing event management, operations, and production, he has carved a niche expertise in the realm of entertainment production & management, cultural programming, and show management/direction across Egypt and the wider region. Jimi's journey into the captivating world of Event & Entertainment Management began in 2005, and he has been passionately shaping experiences ever since.

CAREER HIGHLIGHTS

  • Event Management Pioneer: Jimi launched his career by orchestrating special events and entertainment for both national and international student conferences in Egypt.
  • Cairo International Jazz Festival: In 2009, he assumed the role of Head of Stage Management at this prestigious festival, where he meticulously honed his skills over five enriching years.
  • Freelancing Excellence: Jimi's freelance ventures spanned various roles in corporate and non-corporate music and art events and festivals, including production, operations, logistics management, F&B operations, artist booking and management, creative and stage direction, technical production, branding, and activations.

ENTREPRENEURIAL VENTURES

  • Jimirazz: In 2015, Jimi co-founded Jimirazz, a Cairo-based event & entertainment resourcing company. Today, Jimirazz stands as the leading booking agency for Indie Music Artists in Egypt.
  • Dubai Calling: His journey led him to the UAE in 2018, where he joined Dubai-based Event Lab to lead the Entertainment & Culture department (now MISTIKA).MISTIKA is a unique creative consultancy specializing in cultural entertainment & performing arts in the region.

MULTI-TALENTED ARTISTRY

Jimi is not just a dedicated professional but also a creative force:

  • Music Maestro: Since 2005, he has been the frontman of Egypt's renowned indie-pop band "Salalem". Between 2009 and 2013, Jimi's indie-pop band "Salalem" ranked among Egypt's top 10 most booked touring bands.
  • Jimi & The Saint: He has expanded his musical horizons as the lead vocalist, songwriter, and co-producer of this exciting Indie Electro/Rock project in the period between 2015 and 2018,releasing singles like "Mokhak Rah Fein," "Helleni," and "Mish Momken."
  • Stage Illumination: Jimi has ventured as a lead singer and showman with the funk/rock Egyptian cover band, "Buzzz," and a choir singer on international stages with pop sensation "Sami Yusuf" (2006-2008).
  • Voice Virtuoso: His talents extend to recording VOs, audio books, and radio promos.
  • Album Achievement: Jimi takes pride in "Salalem's" first official album, "Kelma Abee7a," released in September 2011.

DIVERSE ACHIEVEMENTS

His event management journey is marked by milestones such as:

  • SEA World Grand Opening Ceremony 2023: Serving as Stage Director with HQ Worldwide Shows in Abu Dhabi, UAE
  • Al Ula Cinema Week 2023: As Creative Producer, he co-crafted an Immersive Theater Experience with Balich Wonder Studio in Al Ula, KSA.
  • Dammam Arabic Jazz Festival 2022: Jimi co-created and directed the bespoke live music show "BAB Ensemble by Aziz Maraka" for the KSA Ministry of Culture in Dammam, KSA.
  • EXPO 2020: He played pivotal roles, including Experience Consultant for the UAE Pavilion, Project Director for the KSA Pavilion's Flagship daily live cultural performances, and Show Director for the Saudi Folk Performance Group.
  • Live Music Curator: Jimi has curated and co-curated over 35 Arab Indie Music Festivals and Concerts in Egypt and the UAE.

Agenda Sessions

  • Local, Loud & Unfiltered

    17:05
  • The Power of Collaboration

    12:30