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Middle East Event Show

Exhibition & Seminars: 17 & 18 June 2025
Sheikh Maktoum Hall, DWTC, Dubai
Awards: 19 June 2025
Madinat Arena, Madinat Jumeirah, Dubai

Kevin Brown
Event Planning & Reporting Director at Royal Commission of AlUla
Judge

Profile

Over 30 years experience in the planning, strategy and delivery of major global sports and entertainment events.

Led the delivery of Expo 2020 Sports and Fitness Portfolio, Programme for People and Planet and Vice President of the Master Calendar.

Responsible for the delivery of the Inaugural Dubai Fitness Challenge and acted as Advisor for Sports and Fitness at Dubai Economy and Tourism for a further three editions of the event.

Previously Head of Events for Birmingham City Council, National City of Sport in the UK and Director of Live Events for Qatar Foundation.

Project lead of London 2012 Olympic and Paralympic Games Iconic Spectaculars Program.

Currently Director of Events Planning at the Royal Commission of AlUla in Kingdom of Saudi Arabia.