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Middle East Event Show

Exhibition & Seminars: 17 & 18 June 2025
Sheikh Maktoum Hall, DWTC, Dubai
Awards: 19 June 2025
Madinat Arena, Madinat Jumeirah, Dubai

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Peter Boyack
Commercial Director at Event Lab
Speaker

Profile

Pete has 2 decades of Commercial experience across EMEA markets as a Partnership Director.

He spearheads Commercial department for Event Lab, focussing on Client Acquisition, Regional Growth, Performance Improvement and drives the GTM strategy across core sectors, including: Parks & Entertainment Venues, Sports, Music, MICE & Art & Culture.

Agenda Sessions

  • Panel Discussion: Strategies for Long Term Partnerships in Events

    , 12:45
    View Session

At this event

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Sophie Celikoz
Co-Founder & Artistic Director
Dance It Out Dubai

See Peter at Middle East Event Show

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