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Middle East Event Show

Exhibition & Seminars: 9 & 10 June 2026
Dubai World Trade Centre, UAE
Awards: 11 June 2026
Madinat Arena, Madinat Jumeirah, Dubai

Peter Boyack
Commercial Director at Event Lab
Speaker

Profile

Pete has 2 decades of Commercial experience across EMEA markets as a Partnership Director.

He spearheads Commercial department for Event Lab, focussing on Client Acquisition, Regional Growth, Performance Improvement and drives the GTM strategy across core sectors, including: Parks & Entertainment Venues, Sports, Music, MICE & Art & Culture.

Agenda Sessions

  • Voices of Leadership – How Global Exhibitions Are Transforming the Middle East Landscape

    17:30