Priya Patel

Head of Communications at Coca-Cola Arena

Speaker

Priya Patel is a dynamic Marketing and Communications leader with extensive experience at Coca-Cola Arena in Dubai. As Head of Communications, she plays a pivotal role in advancing the company’s mission to establish the arena as a premier, international venue for world-class entertainment and live sports.

Before joining Coca-Cola Arena, Priya was an integral part of the pre-opening team at Ain Dubai, the world's largest observation wheel. In this role, she helped shape the brand’s identity and communication strategies, successfully positioning Ain Dubai as a must-visit destination. Her contributions were key in launching the attraction to international acclaim, showcasing her talent for creating impactful narratives that resonate with diverse audiences.

At Coca-Cola Arena, Priya has driven PR and communication strategies that have elevated the arena's brand. Under her leadership, the venue has successfully announced some of the biggest names in entertainment, firmly establishing Dubai as a key player on the global events stage.

In addition to her strategic acumen, Priya excels in crisis communication management. She has navigated complex situations with poise, ensuring transparent and effective communication during challenging times. Her proactive approach includes developing comprehensive communication plans that safeguard the arena’s reputation while maintaining trust with stakeholders, artists, and audiences.

Priya’s innovative approach to communications, combined with her passion for live experiences, has enhanced audience engagement and fostered meaningful relationships across the industry. Her commitment to excellence ensures that the Coca-Cola Arena continues to be a beacon of entertainment in the region, embracing the future of live events with confidence and resilience.