Rachel Lewis

Senior PR & Communications Specialist at Coca-Cola Arena

Speaker

Rachel Lewis is a UAE-born and based PR, Communications and Broadcast Media professional, with over a decade of experience across Entertainment, Arts + Culture, Education and Technology.

She currently leads event communications and branded storytelling at Coca-Cola Arena, where she drives strategic messaging with event promoters, producers, stakeholders, and media partners. Her role focuses on strengthening the arena’s brand presence, building trusted stakeholder relationships and positioning Coca-Cola Arena as a premier destination for live entertainment and sport in the region. She also played a central role in setting up and developing the arena’s in-house Communications Department.

Prior to this, Rachel worked at multinational PR agencies, delivering standout campaigns for clients including the UAE Government Media Office, Jumeirah Group, Dubai International Film Festival, Louvre Abu Dhabi, and Meta. Her work has earned her recognition as one of Campaign Middle East’s Faces to Watch in PR & Media (2019), along with a shortlist for PRCA MENA’s Rising Star (2019) and MEPRA’s Outstanding Young Communicator of the Year (2018). In 2023, she was selected as a CNN Academy Fellow, where she produced and presented a COP28 TV news report for ‘Connect the World’, CNN International’s flagship Middle East TV segment.

Rachel is known for her strategic insight, audience engagement skills and passion for visual storytelling. With deep knowledge of the Middle East, experience across multiple sectors and a collaborative mindset, she continues to champion Coca-Cola Arena’s voice in the region, building strong connections with both audiences and stakeholders.