Shelley Frost

Founder & Director at The Fridge

Judge

Shelley Frost is the Founding Director of The Fridge Entertainment, a leading live entertainment company in the Middle East. With 28 years of experience, she brings deep insight into the entertainment landscape across these diverse markets.

Since founding The Fridge in 2007, Shelley has helped shape the ME's cultural scene through content production and programming in groundbreaking formats. Through her creative direction, she creates rich and inclusive live shows and entertainment experiences. This vision of artistic inclusivity extends through all her work, including founding the Arabian Philharmonic, Festival Chorus, and other culturally impactful IP projects. She is inspired by creativity, collaboration, and believes the best way to preserve culture is to move it forward, by continuously reimagining it.