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Middle East Event Show

Exhibition & Seminars: 17 & 18 June 2025
Sheikh Maktoum Hall, DWTC, Dubai
Awards: 19 June 2025
Madinat Arena, Madinat Jumeirah, Dubai

Exhibition & Seminars: 17 & 18 June 2025
Sheikh Maktoum Hall, DWTC, Dubai
Awards: 19 June 2025
Madinat Arena, Madinat Jumeirah, Dubai

Middle East Event Show | The Premier B2B Expo for the Events Industry

Connect with top event professionals, suppliers, marketers, and innovators at the Middle East Event Show 2025. Now on its 16th edition, #MEES2025 is an essential trade event that delivers cutting-edge solutions, networking opportunities, and industry insights to elevate your events, exhibitions, and brand activations.

Best MICE & Live Events Exhibition in the Region

  • 5,000+ Industry Leaders. Network with top stakeholders shaping events at Dubai, KSA, and the Middle East.
  • 100+ Trailblazing Exhibitors. Explore cutting-edge tech solutions that will transform your Middle East events.
  • 60+ Free Expert Sessions from 70+ Global Speakers. Explore AI, VR, sustainability, and event tech with actionable insights.
  • Dominate the Middle East’s $50B+ Events Market. Gain the tools, trends and connections to lead the industry’s future.
  • Prestigious Awards Night. Celebrate excellence in an exclusive gala for event professionals

Access Expert-Led Free Seminars & Workshops

Event technology, hardware, software, metaverse, augmented reality

Event Planning Mastery: From Chaos to Confetti

Engagement, Activities, Activations, Technology, Experiences, Events, Exhibitions, Conferences

AI-Powered Marketing: Supercharging Your Event Promotion Strategy

Leadership, Corporate Culture, Company Culture, Organisational Culture, Training, Mentoring, Learning

Public-Private Partnerships: Unlocking Government Support for Events

Speaker, Keynote, seminar, workshops

Equity in Events: Closing the Gender Gap in the Industry

Sustainability, ESG, Environmental, SDGs, Wellbeing

The Eco-Nomical Edge: Balancing Sustainability and Profitability

AI, data, analytics, cloud

Future-Proofing with Data: Leveraging Analytics for Event Success

Three Days of Innovation, Insights, and Inspiration

Exhibition, Attendees, Networking

EXHIBITION

Meet 5,000 of the most influential event professionals and connect with 70+ top-tier companies at the Middle East's largest dedicated events trade platform. This is your opportunity to discover innovative technologies, form strategic partnerships, and access everything needed to succeed in the region's booming events industry. As an exhibitor, you'll gain direct access to qualified buyers actively seeking your solutions.

Seminars, Content, Speakers, Experts, Free Learning, Upskilling

FREE SEMINARS

Learn from 70+ industry leaders across 60+ complimentary seminar sessions and workshops. Our expert-led program delivers practical knowledge on the most critical topics including AI-driven event personalization, metaverse integration, and sustainable event strategies. With over 20 hours of premium educational content, you'll gain the insights needed to future-proof your business.

Awards, Award Ceremony, Winning, Recognition, Trophy, Event Industry

AWARDS

The Middle East's most prestigious events industry gathering brings together top professionals to honor outstanding achievements across venues, agencies and technology innovators. Join this exclusive evening of recognition and high-level networking, with limited tables now available.

5000+

Event Industry Professionals

100+

Exhibitors & Event Suppliers

60+

Free Seminars & Workshops

70+

Regional & Global Speakers

40+

Countries Represented

Championing Sustainability in the Events Industry

We’re committed to making the Middle East Event Show a leader in sustainability and social responsibility.

  • Curating content on sustainability & impact on the Events Industry
  • Carefully designing the feature areas to minimise the level of waste generated
  • Minimising the level of single-use plastic at the event
  • Digitalizing event collaterals, reducing paper wastage
  • Reducing carbon emissions
  • Wellbeing and accessibility

Why MEES 2025 is the Year's Most Critical Investment for Events Industry Professionals

The events market in the Middle East & Africa is expected to grow from $53.63 billion in 2022 to $76.67 billion by 2028, with an annual growth rate of 6.1%. MEES serves as your gateway to this booming opportunity.

MEES stands alone as the Middle East’s exclusive platform uniting live and MICE event suppliers under one roof. This unique focus attracts a targeted audience of qualified buyers—no casual browsers, only decision-makers actively seeking solutions to elevate their events.

An Events Show that Keeps Growing

With visitor numbers rising year after year, including a significant 12% increase in 2024, MEES has become the can’t-miss industry gathering. This growth reflects the tangible value attendees consistently discover: game-changing suppliers, actionable insights, and connections that drive business forward.

We meticulously vet every exhibitor and session to ensure your time delivers maximum ROI. Unlike broader trade shows, MEES eliminates the noise with every conversation and product showcase holds genuine potential for your business.

True Regional Hub of the Middle East Events Industry

With over 40 countries represented, MEES draws the widest cross-section of Middle Eastern event professionals. This regional reach creates unique opportunities to expand your network beyond local markets and tap into the full potential of the Gulf’s booming events sector.

For attendees, no other event delivers this density of relevant suppliers and peers in just two days.
For exhibitors, this concentrated access to qualified buyers is unmatched by any other platform.

Register Now to take part in this incredible event!

Unveil Innovation and Grow Your Brand

Maximise your ROI with unrivalled promotional opportunities at the Middle East Event Show. Explore valuable partnership opportunities to help promote your business and engage with over 4500+ professionals from various aspects of the events and entertainment industry.

Elevate your brand and be part of this amazing show designed for event professionals. This is the perfect platform to build your brand awareness and highlight your company's cutting-edge products and services.

Ross Byrne

Senior Business Development Manager

We have been participating several years in MEES both in UAE and KSA with growing success and positive impact on our business.

Great occasion to connect with clients, suppliers and peers as well as learn about the latest trend and projects. Definitely becoming the Event Industry MUST attend show year after year.

Best MICE & Live Events Exhibition in the Region

  • 5,000+ Industry Leaders. Network with top stakeholders shaping events at Dubai, KSA, and the Middle East.
  • 100+ Trailblazing Exhibitors. Explore cutting-edge tech solutions that will transform your Middle East events.
  • 60+ Free Expert Sessions from 100+ Global Speakers. Explore AI, VR, sustainability, and event tech with actionable insights.
  • Dominate the Middle East’s $50B+ Events Market. Gain the tools, trends and connections to lead the industry’s future.
  • Prestigious Awards Night. Celebrate excellence in an exclusive gala for event professionals