Agenda for Day 3 - Wednesday March 24, 2027Wednesday, 24 March 2027 - ET (Eastern Time, GMT-05:00)

AI is transforming the meetings and events industry, and professionals must adopt it strategically to remain competitive. This session focuses on how senior leaders can leverage AI to align with organizational goals, navigate compliance and ethical boundaries, and drive innovation. Featuring a panel discussion with industry experts, corporate planners, and vendors, attendees will explore the state of AI in the industry and its implications for leadership and business strategy.

• Understand the strategic role of AI in shaping the future of meetings and events.

• Explore real-world examples of how AI is being used to streamline processes and enhance decision-making.

• Learn how to evaluate and implement multiple AI systems to stay ahead in a competitive landscape.

For professionals at all levels, this hands-on session provides practical guidance on integrating AI into daily workflows. Attendees will explore how to automate routine tasks, improve productivity, and enhance collaboration using AI tools. With live demonstrations and case studies, participants will gain actionable insights into using AI responsibly and effectively.

• Identify specific AI tools and applications for automating meeting planning, sourcing, and operational workflows.

• Participate in interactive exercises to explore how AI can optimize processes and free up time for higher-value work.

• Examine case studies showcasing successful AI integration in meetings, events, and cross-functional business processes.

Start-up and emerging life sciences companies face unique challenges when building meeting and event programs, often balancing rapid growth, limited resources, and evolving regulatory requirements. From navigating compliance hurdles and expanding support across medical and commercial functions to creating engaging congress and booth experiences, teams must find creative ways to maximize impact while operating with lean structures.

• Explore the unique meeting and event challenges facing start-up and emerging life sciences organizations

• Identify strategies for navigating regulatory, compliance, and logistical requirements with limited resources

• Examine how event teams can effectively support both medical affairs and commercial objectives

• Learn innovative approaches to booth design and attendee engagement that drive visibility and impact

As a result of COVID, the great resignation, talent loss, talent shifts, inflation, emotional and physical burnout, customer behavior change and other factors, there are many new planners who need to be professionally trained on the science of planning medical meetings. Experienced planners may also need to upskill their education. The healthcare world can be complex and confusing, and having the Medical Meeting Planning (MMP) Certificate can mitigate risks and consequences.

An individual who obtains their MMP certificate is someone with knowledge of relevant planning, terminologies, processes, and compliance regulations for healthcare meetings. Knowledge and expertise in basic medical meeting planning will assist in understanding and practical operations sufficient to assist the meeting professional in understanding and addressing obligations and skills.

You’ll Be Able To:

• Understand what qualifies as a medical meeting

• Learn the steps of planning medical meetings

• Execute areas of planning medical meetings, including sourcing, transportation, food and beverage, speakers, tradeshows and exhibits and production

• Develop budgets, billing and analytics associated with planning medical meetings

• Discuss producing virtual and hybrid medical meetings

• Determine how sustainability, safety procedures and best practices play a role in planning medical meetings

• Learn the role of compliance and ethics in planning medical meetings

Course Preparation:

• Registrants must purchase "How to Plan Medical Meetings and Events" in order to attend the course. Pre-reading this book prior to the course is recommended. Books must be purchased here. Print book costs $85 and eBook costs $80. *Additional fee to participate in this program