DAY 2 ✦ Tuesday, March 26 - ET (Eastern Time, GMT-05:00)
DAY 2 ✦ Tuesday, March 26 - ET (Eastern Time, GMT-05:00)
- Vanessa E. Bass, CMP, MMP, HMCC - Founder, Global Events Specialist, Foresight Management Group
- Becky Cavanaugh, HMCC - Program Director, Global Medical Meetings and Events, Syneos Health
- Cheyenne Nelson - Business Development Director, Life Sciences, McVeigh Global Meetings and Events
- Cheyenne Nelson - Business Development Director, Life Sciences, McVeigh Global Meetings and Events
- Michael Varlotta, CCEP, HMCC - Principal, MLVII Associates LLC
- Han Phan, MD - Director of Clinical Research, Rare Disease Research
- Sarah Sagorsky, MPAS PA-C - PA, Oncology, Sidney Kimmel Comprehensive Cancer Center
- Alex Taylor, MS - PA-C, Orthopedic Spine Surgery, OrthoIndy
- Meredith Garcy, HMCC, MMP - Account Manager, McVeigh Global Meetings & Events
Join this insightful discussion from senior executive perspectives from hotel ownership groups and hotelier brands on the macro issues that impact corporate, third-party and association planners. Some topics that may be addressed: impact of cancellations, cost of capital, current business environment, and overall how business decisions are made based on market trends and predictions.
- Jeff Patton - Vice President of Sales Americas, Hilton
- Cristina Little - Senior Vice President, Revenue & Profit Optimization, BRE Hotels & Resorts
- David A. Craig - Senior Vice President, Asset Management, Pebblebrook Hotel Trust
- Jennifer Rutkowski - Vice President, Marketing, Hospitality, Brookfield Properties
- Jeremy See - Chief Commercial Officer, HEI Hotels & Resorts
- discuss practical strategies for self-care
- Useful, fun and unique activities to de-stress
- a chance to meet like-minded peers to share your journey of peaks and valleys that we lovingly call the life sciences meeting planning world
- Shelley Huez, HMCC - Strategic Account Director, Bishop McCann
- Reina Young, CMP, HMCC - Senior Program Manager, Bishop McCann
- Angela Cava, CMP, MMP, HMCC - Business Development, innoVia
- Meagan Neville, CDMP, PCM, HMCC - Senior Marketing & Communications Associate, alimentiv
Pick your ‘pod’, dive into discussion and get creative with solutions to processes, logistics, attendee engagement, tech and apps, budgeting and cost savings, travel and booking strategies, data privacy, and more. You’ll have the chance to select multiple pods throughout the afternoon:
Meeting types that may be covered:
- Advisory Boards
- Investigator Meetings
- Conventions
- Ancillary Meetings
- Incentive Meetings
- National Sales Meetings
- Patient Meetings
- Speaker Bureaus
- Speaker Programs
- Other Internal Corporate Meetings
Potential key objectives and learnings:
- Best practices and lessons learned from recent internal team development
- New meeting trends including team-building activities, formats, CSR activities
- Discover why planners hate cold calls and how to get in the door in a productive way.
- RFPs - what to include in your RFP, how to engage with your vendors/suppliers and on the other end of it - address the proposal and what stands out.
- Learn how best to connect and discuss opportunities with procurement teams.
- How to prepare yourself and your team for competitive bidding.
- Creative Incentives for your Sales Teams Appropriate for Life Science Meetings
- Creating the “WOW” Factor for Incentive Experiences in the U.S. and Globally
- Understanding the impact of adult learning principles on Medical Meetings
- Strategies for Congress planning to include speaker management (disclosure forms, billing, accounting, vendor negotiation)
- Pros and Cons of making your content CME approved
- Trends and predictions for medical meetings
- Creative solutions to regulatory restrictions
- Best practices for data capture and reporting for medical meetings
- Travel Booking Strategy for KOLs, HCPs, and Patients
- Using Immersive Environments for your Virtual and Hybrid Meetings to add engagement, professionalism and polish
- Staying within regulatory guidelines, but keeping stakeholders involved
- RFPs - what to include in your RFP, how to engage with your vendors/suppliers and on the other end of it - address the proposal and what stands out.
- Danielle Petroff, HMCC - Manager, US Meetings & Events, Gilead Sciences
- Vanessa E. Bass, CMP, MMP, HMCC - Founder, Global Events Specialist, Foresight Management Group
- Brittany Smiley, CMP, HMCC - Senior Director, Life Sciences, McVeigh Global Meetings & Events
- Becky Cavanaugh, HMCC - Program Director, Global Medical Meetings and Events, Syneos Health
- Jennifer Capurso - Senior Marketing Manager, Tradeshow and Events, GE Healthcare
- Meeting Execution Life Cycle
- Impact Measurements
- How to measure ROI and data sources
- Chris Metzger - VP Program Strategy, Czarnowski Collective
- How do you partner effectively?
- How do you partner cross-functionally to define success?
- How do you create the win for all dynamics?
- Is there room for wellness at Congresses?
- How do you leverage your meeting to be ‘the one’?
- Chris Metzger - VP Program Strategy, Czarnowski Collective
- Linda Lee Pang - Director, Strategic Meetings & Events, Gilead
- Mandy Davis Aitken - Vice President, Meetings, American Society of Clinical Oncology
Have you noticed how commercial, medical and IT have a growing interest in the SMM/event technology stack around congresses? A new flavor of SMM is emerging with a strong focus on omnichannel customer experience. This is what we call SMM2.0.
In this session, we will explore:
- How SMM2.0 can be applied to congresses with hands-on recipes.
- Understanding omnichannel HCP engagement for congresses and exploring effective data capture and measurement metrics.
- How to improve customer experience for HCP at congresses.
- The emergence of SMM2.0 and strategies for building collaborative bridges with commercial, medical, and IT.
- Pierre Metrailler - CEO, SpotMe
- Chris Metzger - VP Program Strategy, Czarnowski Collective
- Mandy Davis Aitken - Vice President, Meetings, American Society of Clinical Oncology
- Linda Lee Pang - Director, Strategic Meetings & Events, Gilead
Join Hyatt on Tuesday, March 26 at Hyatt Place Tampa Downtown from 7:00pm – 9:00pm with delectable bites to tantalize your tastebuds in an ambiance that sparks connections.
Get ready to mingle and unwind with your fellow industry colleagues and Hyatt friends.
Hyatt Place/Hyatt House®
Tampa Downtown
325 N Florida Avenue, Tampa FL 33602