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TMRE: The Market Research Event


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October 8-10, 2024
Loews Royal Pacific ResortOrlando, FL

Arvind Balasundaram
Executive Director, Commercial Insights & Analytics at Regeneron Pharmaceuticals


•Arvind leads the Commercial Insights & Analytics (I&A) group at Regeneron, a biotechnology company that invents lifetransforming medicines for people with serious diseases. In this capacity, he oversees the implementation of deep insightframeworks and analytical capabilities to help bring the power of science and new medicines to patients who need them. Aprimary focus of the I&A group is to help realize Regeneron’s mission to do well by doing good.

•Prior to Regeneron, Arvind worked at Sanofi, Johnson & Johnson, Bristol Myers Squibb, and Pfizer, mostly on the earlypipeline and launch side of the business. During his tenure at these companies, he actively contributed to several industry lead ingpharma brand launches, spanning diverse therapeutic areas.

•Arvind’s interests include exploring new capabilities to enrich the understanding of customer behavior, engagement andexperience in omnichannel business ecosystems, as well as staying actively engaged in the evolution and application of machin eintelligence and AI in augmenting data driven decision making. Arvind is a recipient of the 2023 AI100 Award in the Early AIAdopter category in recognition of his achievements to advance the field of Analytics & AI in organizations. In 2023, Arvind wasalso cited as one of the 10 Most Influential Data & Analytics Leaders in the US Pharma Sector by AIM Research.

•Arvind earned his MBA from the Owen Graduate School of Management at Vanderbilt University. He also recently attainedthe Machine Learning Specialization (awarded online by Stanford University &, the Award of Achievement inDigital Analytics degree from the University of British Columbia (in association with the Digital Analytics Association) as w ell as aCertification in Data Science from the University of California, Irvine (in association with Predictive Analytics World). He is a formerAssociate in the Applied Analytics Capstone program at Columbia University, and a member of the Design Thinking Advisory Boar dat Rutgers University.

•Arvind is a past President of the Pharmaceutical Management Science Association (PMSA) and sits on the Advisory Board ofthe Pharmaceutical Market Research Conference (PMRC). He is also a member of the Regeneron Artificial Intelligence AdvisoryCommittee and has been a featured speaker at key meetings such as the AI Summit, CDO Vision, the ARF Attribution and Analytic sAccelerator Conference and several other healthcare forums. Arvind has also featured in several interviews and podcasts on th etopic of healthcare, customer insights, analytics and AI. Arvind is a member of the AIM Leaders Council (a global community ofSenior Executives in Analytics & AI) and the Futurense Leadership Council ( Futurense provides a disruptive platform to helpdemocratize access and opportunities in the field of Data & Analytics in India).

Agenda Sessions

  • Regeneron AI Case Studies in Marketing & Market Research

  • Panel: Multimodal Generative AI Applications for Deeper Insight Mining